Case Study: The MBA Academy

How does a one-man brand create (and sustain!) a community? That’s the question Rupert at The MBA Academy had. The MBA Academy has forged its powerful presence via word-of-mouth, working for 15 years to provide businesses with mini MBA courses to empower their employees and supercharge their capabilities. When it came to turning this product public-facing, for […]

Fora Events and Community — Case Study — Leapers Accountability Pod

In November 2019 I didn’t know the word ‘accountability’, but I knew I needed it. I knew there would be other people like me, self-employed and struggling with procrastination without a sense of others around them, so I started a Facebook group that encouraged people who joined to share what they were working on and […]

Fora Events and Community — Case Study — ORBIT’20 Online Conference

For many startups during the pandemic, it was the same sad story — teams stranded by lockdowns and members or clients left without the usual value they had come to expect for their money, and income on the rocks in an atmosphere of uncertainty. Community became vital, but missing the energy and connection that in-person […]